The letters
The Newsletter
A fortnightly letter that lands every other Sunday, read start to finish, not scanned. The heart of everything we publish.
Partners
A bridge, not a billboard.
Dear Parents and Carers reaches UK families at the exact moments school decisions get made. We work with a small number of partners who want to be genuinely useful in those moments, and we say no to the rest.
Who we reach
A community that shows up.
Parents and carers of school-aged children, primary to sixth form, who want to understand the system their child is in. They read, they attend, they reply.
The cohorts
The Programs
Six-week live programs every half term, themed to the school year, for primary, secondary and sixth form families.
The rooms
The Events
Masterclasses and lunches in central London. Small rooms by design, so every seat is a real conversation.
The feed
The Socials
Instagram, TikTok and YouTube, where the letters continue between Sundays, in the same voice.
Every channel says the same thing in the same voice. A partner joins a conversation parents already trust, not an ad break.
Why it works
Small rooms, real attention.
We won't promise you the biggest audience. We'll promise you the right one, at the moment it's listening.
600+
Parents, in person
Families Kay has worked with across London, Exeter and Bristol, before a single post went out.
26
Letters a year
Every other Sunday, all year, following the school calendar. Your moment lands when it's relevant, not when it's convenient.
15
Seats at a lunch
When we say small and engaged, we mean it. A partner in that room isn't one message among hundreds. It's the conversation.
At your events
Put Kay in your room.
The strongest partnerships start here. If your brand is building something for families, Kay brings the voice of the school system to your stage, your panel or your campaign.
- Speaking and panels. A school leader who talks about education the way parents actually experience it.
- Co-hosted sessions. A DPAC masterclass, built with your brand, run at your event or venue.
- Campaign and content. Kay's voice in your family-facing content, honest, useful and clearly hers.
- The community. An engaged parent audience who trust where we send them.
Community and CSR
Fund the families who need it most.
The school system is hardest to navigate for the families with the least time and money. Community partnership puts your social-impact budget exactly where it changes that.
Funded Places
Sponsored seats for families who couldn't otherwise join.
- Funded places on six-week programs and live events
- Allocated with schools and community groups, so they reach the right families
- Honest reporting on every funded place, ready for your board
Community Initiatives
Parent education at the scale of a school or a community.
- Programmes built for a school, trust or community organisation
- Delivered by Kay, supported by your organisation's name
- Impact reporting you can publish, not just file
This is where partnership serves the mission most directly. A bridge is only a bridge if every family can cross it.
At our events
Three ways into the room.
Masterclasses and lunches in central London, with parents who chose to be there. Three ways to be part of the day, including the stage.
Lead partner
Premium Alignment Partner
One lead partner per event. Your brand woven through the day.
- Dedicated integration within the event experience
- A speaking moment or panel seat, where your expert voice earns it
- Acknowledgement in opening and closing remarks
- Inclusion in printed and social event materials
- Professional event imagery and the post-event recap
- Guest invitations and premium gift bag placement
Event Contribution Partner
A curated presence within the experience.
- Curated product placement within the day
- Inclusion in the post-event digital recap
- Professional imagery featuring your contribution
- Gift bag placement
In-Kind Partner
Food, drinks, florals, venue, tech and gift bag contributions.
- On-site integration on the day
- Inclusion in the post-event digital recap
- Professional imagery
- Gift bag placement
Partnership rates are shared after the discovery call, on a single page with one number that holds. In-kind partnerships are valued on what's contributed.
For employers
A family benefit parents actually use.
Buy programme places for the parents on your team. One conversation covers a workforce of families, and it lands as care, not a perk. School-system stress follows people to work; this is the benefit that meets it.
How it works
How partnership starts.
1.
A conversation first
The first call is discovery, not a pitch. Thirty minutes on what you're trying to do and who you're trying to reach.
2.
One clear shape
We build the partnership around one aim, one moment and one measure, on a single page you can share internally.
3.
In the room
Kay delivers, your brand is where parents are paying attention, and you get an honest report afterwards.
Questions, answered
Before we talk.
Do you work with any brand?
No. Dear Parents and Carers exists to be a bridge between families and schools. If a partnership wouldn't be genuinely useful to parents, it doesn't run, whatever the fee.
Will sponsored content be labelled?
Always. Parents trust the letters because they're honest. Every partnership is clearly labelled, and everything is written in our voice, with our editorial say.
We're a school or trust, not a brand. Where do we start?
With our services. Training, consultancy and parent engagement work sit there, and the first conversation is free.
What does a partnership cost?
It depends on the shape, which is why the conversation comes first. After the discovery call you'll get a one-page proposal with one number on it, and that number holds. In-kind partnerships are always welcome for the right contribution.
We're an employer, not a consumer brand. Is there a way in?
Yes. Workplace partnership means buying programme places for the parents on your team, at any scale. Book a discovery call or email info@dearparentsandcarers.com and we'll shape it around your team.
Can Kay speak at our event?
Yes, that's half of what partnership means here. Book a discovery call, or send the event, the audience and the date to info@dearparentsandcarers.com.
Yours faithfully,
Ms Kay Green
Dear Parents and Carers
PS. If these newsletters land for you, find us between issues on TikTok, Instagram and YouTube. We're @dearparentsandcarers in all three. That's where we share the things you need to know, that no one told you, you needed to know.